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Lead Scoring Weights
Changes apply to all prospects in real timeTotal: 102/100
Time in business
Years operating · more history = lower risk
+25
Estimated revenue
Sweet spot $200K–$2M gets max points
+22
Industry risk tier
Restaurants/retail standard; construction/cannabis elevated
+15
UCC signal
Existing MCA approaching payoff = highest intent
+20
Geographic risk
State-level regulatory friction
+10
Data completeness
Phone + email + enriched profile
+10
Simulation Preview
Tier 1 (80–100)8,432(18%)
Tier 2 (60–79)14,786(32%)
Tier 3 (40–59)12,941(28%)
Tier 4 (< 40)10,049(22%)
Current outreach coverage: Tier 1 + 2
Projected funded/mo: 38 · +22%